It’s Weirdly Happy Cannabis!

Over the past few months, the team and I at BSSP, have been working hard at creating a brand personality for a new cannabis brand: Float.

The challenge: how do you stand out at a time when everybody and their mother seem to have a weed brand? Knowing that our client needs a much more clinical approach than many brands out there, we decided to play to its strengths and develop a brand that is unique, fun, and approachable for the non pot-head.

A few weeks later and multiple rounds of killing and resuscitating ideas, “Weirdly Happy Cannabis” was born. This is their launch campaign. One I’m certainly proud of.