AWARDS | Art Director’s Club Gold, Clios Shortlist
2K Ratings Release Live Stream
Every year, during the summer, the world is extremely basketball starved and searching for any news or controversy to talk about their favorite sport again. We created a new experience for NBA 2K loyalists to keep the game top of mind a few months before the game launched.
Over the summer, we continued to build momentum for the game release by turning what's traditionally just a tweet from 2K, into a 60-minute live show featuring rating reveals, interviews with 2K insiders, special guest drop-ins and fan engagement during every segment. With 48K concurrent viewers and over 825K total views, #2KRatings trended #1 in the U.S. and #2 in the world.